Small Business Success Blog

Small businesses tend to take the lean approach to marketing. They don’t outsource it much, and they often underfund it. But you can beat your competitors, even if they have much larger marketing teams.

One of the first and most important decisions a new business owner will make is developing a name for the business. It can also be a costly mistake if you fail to do your legal homework. You need to research if the name and trademark are available.

Startup businesses that took on debt are more likely to succeed (as long as they use business debt as opposed to taking on personal debt). They’re also more likely to achieve higher revenues. On the flip side, the study found, taking on personal debt to start a business is something to be cautious of.

Almost half (47%) of all small business owners manage their own marketing, according to a 2016 report from LeadPages.To help small business owners create and send emails that customers can't ignore, here are six predictions that should steer your marketing efforts in 2018.

Publishing a business blog is an important part of any marketing strategy, but many businesses launch one, not realizing that maintaining it is just as critical. Here are reasons you might want to use that expertise to keep your business blog active.

Do you experience a little dip in enthusiasm around this time of year? So how can you re-establish momentum? Here are 5 creative ways to boost employee motivation and morale.

Being a business owner can be exhausting. You might have even started thinking, “Why did I start this business?” But don’t go there yet. Melinda Emerson, “SmallBizLady,” America’s #1 Small Business Expert, answered some questions recently about how she has thrived in busi-ness nearly 20 years.

What is a strengths-based company culture? No, it’s not sugarcoating everything and making employees feel good about themselves. It means recognizing each employee’s strengths and finding ways to use those strengths productively on the job.

Influencer marketing is the modern-day equivalent of a “celebrity spokesperson” endorsement of your business, products or services. Here’s an overview of what influencer marketing is, how impactful it is as a marketing strategy and how you can use influencer marketing for your local business.

The art of crafting a press release that works doesn’t stop when you’ve finished writing. Taking the time to refine the release, target the right journalists and follow up appropriately boost the chances your business will earn press attention. Use these 6 tips to make your pitch process sparkle.